Don’t find customers for your products, find products for your customers.
SETH GODIN
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Today's readers, tomorrow's leaders. I explain handpicked books designed to transform you into leaders, C-level executives, and business moguls.
One of the best ways to become a legendary marketer is to learn from other legendary marketers. In this post, I am going to share 20 mega valuable insights and quotes from successful marketers, business owners and innovators.
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Phase II — Get Out Of The Building And Sell
In this phase, you are validating your business model hypothesis, but you are still testing (by making real sales). Don’t try to scale up yet — the object of your sales is to test your business model.
For physical products, you don’t need a lot of customers, just a few...
Subscription Model
If you want a business model with retention baked right in, consider a subscription model for your next product launch. Customers sign up for the subscription and pay monthly for products delivered to their doorstep or inbox. Customers with a regular need for your products will love the convenien...
Building a Community
Sometimes it's best to let your customers do the retaining for you. Many companies are building communities around their brands and products, enabling customers to connect and share questions and experiences. For example, a company that sells baby products can create a Facebook page for parents t...
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