The difference between Sales and Marketing is that Marketing owns the message and Sales own the relationship.
JOHN JANTSCH
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One of the best ways to become a legendary marketer is to learn from other legendary marketers. In this post, I am going to share 20 mega valuable insights and quotes from successful marketers, business owners and innovators.
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The Difference Between Digital Marketing & Inbound Marketing
Digital marketing is the broad term used to describe digital content pieces used to connect with an audience.
- Digital marketing is the how of delivering a message, not the what and why
1. Actively vet your leads
Marketing needs to be laser-focused on generating leads that fit your ideal customer profile in order to reduce churn. We do this because it is inevitable that some poor-fit leads will still be generate and passed on to the sales division.Â
Questions to guide with vetting:
- Is you...
Phase I — Get Ready To Sell
This phase begins with making a positioning statement: a message (it should be pithy but compelling) that explains why people should buy your product.
Customer-focused sales and marketing materials should be developed largely from the information that you generated in the ...
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