Quote by JOHN JANTSCH - Deepstash
JOHN JANTSCH

The difference between Sales and Marketing is that Marketing owns the message and Sales own the relationship.

JOHN JANTSCH

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talhamumtaz

Full time reader (and part-time Growth Consultant) trying to make the sense of the world by learning from the experiences of intellectuals around me and before me.

One of the best ways to become a legendary marketer is to learn from other legendary marketers. In this post, I am going to share 20 mega valuable insights and quotes from successful marketers, business owners and innovators.

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The Difference Between Digital Marketing & Inbound Marketing

Digital marketing is the broad term used to describe digital content pieces used to connect with an audience.

  • Digital marketing is the how of delivering a message, not the what and why

1. Actively vet your leads

1. Actively vet your leads

Marketing needs to be laser-focused on generating leads that fit your ideal customer profile in order to reduce churn. We do this because it is inevitable that some poor-fit leads will still be generate and passed on to the sales division. 

Questions to guide with vetting:

  • Is you...

Phase I — Get Ready To Sell

This phase begins with making a positioning statement: a message (it should be pithy but compelling) that explains why people should buy your product.

Customer-focused sales and marketing materials should be developed largely from the information that you generated in the ...

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