Marketing isn’t just about selling products. It’s more about utilising beneficial psychology and product value to create experiences that will attract the right people towards your product, turn them into loyal customers and end up converting them into brand ambassadors.

It’s not about being better, it’s about being different. You need to give people a reason to choose your business.

Content marketing is like a first date. If you only talk about yourself, there won’t be a second one.

Marketers have to stop reporting on activities and start reporting on business outcomes.

A man who stops advertising to save money is like a man who stops a clock to save time.

Good SEO work only gets better over time. It’s only search engine tricks that need to keep changing when the ranking algorithms change.

Businesses are blinded by the allure of a large subscription list, but unengaged subscribers aren’t just not interested in what you’re sending, they are actually harming your deliverability.

Consumers do not buy products. They buy product benefits.

Content marketing is more than a buzzword. It is the hottest trend in marketing because it is the biggest gap between what buyers want and brands produce.

Marketing is about telling good stories. Social media marketing is about getting your customers to tell them for you.

Don’t find customers for your products, find products for your customers.

As marketers, we should be changing the mantra from always be closing to always be helping.

If dogs don’t like your dog food, the packaging doesn’t matter.

The secret to getting results from your social networking is to act like a member, not a marketer.

The difference between Sales and Marketing is that Marketing owns the message and Sales own the relationship.

Nothing sticks in your head better than a story. Stories can express the most complicated ideas in the most digestible ways.

Marketing is about values. It’s a complicated and noisy world, and we’re not going to get a chance to get people to remember much about us. So we have to be really clear about what we want them to know about us.

A satisfied customer is the best business strategy of all.

Authentic marketing is not the art of selling what you make but knowing what to make. It is the art of identifying and understanding customer needs and creating solutions that deliver satisfaction to the customers, profits to the producers and benefits for the stakeholders.

Make your customer the hero of your stories.

One of the best ways to become a legendary marketer is to learn from other legendary marketers. In this post, I am going to share 20 mega valuable insights and quotes from successful marketers, business owners and innovators.

ALLEN GANNETT

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