In the time it took you to read this sentence, 20 million emails have been sent.

You don’t have to be great to start, but you have to start to be great.

Give them quality, that’s the best kind of advertising in the world.

Advertising people who ignore research are as dangerous generals who ignore decodes of enemy signals.

Marketing is about understanding people’s needs and wants, and giving them what they want in a way that makes them feel good about it.

No matter how niche or mainstream your market is, great content remains a significant focus for SEO.

The gap between what’s expected and what you deliver is where the magic happens, in business and in life.

Always deliver mote than expected.

The internet destroyed most of the barriers to publication. The cost of being a publisher dropped to almost zero with two interesting immediate results: anybody can publish, and more importantly, you can publish whatever you want.

You should’t do things differently just because they are different. They need to be… better.

Identify your niche and dominate it. And when I say dominate, I just mean work harder than anyone else could possibly work at it.

Marketing is all about telling stories that people want to hear.

Branding is what people say about you when you are not in the room.

The best way to build a brand is to be consistent.

Content is king but engagement is queen, and the lady rules the house.

You should be losing followers. I know you might be scared to keep selling yourself because you will lose followers. The more focused and targeted you get with your content, stories, and services, the better. That means the right people are listening—leading to the right potential customers.

The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.

The best place to hide a dead body is page 2 of Google Search Results.

We’re operating in a world where one good video can lead to a massive social following; where a massive social following can drive programming decisions; and where programming can be dynamically created by a user or an advertiser.

Unless your goal is to become a billionaire, finding a small niche, starting a business to solve one significant problem within that niche, and creating a brand in that niche can also give you a strong sense of purpose and success in life.

In the Part 1 of this post, I shared 20 mega valuable quotes from the best marketers, innovators and businessmen. The trend continues in this sequel of the previous post.

DICK COSTOLO

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