ALEX HORMOZI

Doing more than one task at once is completely anti-productivity. It is nearly impossible to concentrate on two tasks at the same time. This way of working is inefficient for focus and deep work. If you are doing shallow work like washing the dishes, multitasking works.

• The Big Launch seldom works. Most successful startups had small launches that are not memorable. Your success depends more on how happy you made your users than how many there were of them. Getting users are always a gradual process.
• Partnerships with a big company seldom work. It is...

This method calculates how your work of today will pay off long term, but does not tell you how to use your time more effectively. It works on the assumption that your actions from this year will continue to drive growth over the next 12 months, so the real value of your time is high...