Big launches

  • The Big Launch seldom works. Most successful startups had small launches that are not memorable. Your success depends more on how happy you made your users than how many there were of them. Getting users are always a gradual process.
  • Partnerships with a big company seldom work. It is usually a lot of work, and you end up getting almost nothing out of it.
  • Don't just do something extraordinary initially. Make an extraordinary effort initially.

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