The Marketing - Deepstash
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The Marketing

While self-help wellness products came from the health-food store with practical or medicinal packaging, self-care wellness products often look like a new kind of high-end beauty product.

109

672 reads

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The Leaders and Vendors

The authorities of a self-help wellness sell a specific program to live by and include exercise alphas as well as diet gurus.

Other wellness entrepreneurs serve the kinds of people who want spirituality and connection, and self-awareness along with physical care.

105

195 reads

Self-care

Self-care is characterized as a market for purchasable experiences like massages, manicures, and "me time."

The origins are in secular rituals meant to calm the nervous system. It is focused on doing anything that might make someone feel good.

134

459 reads

Spiritual self-help

Much of the wellness content is gestural - establishing boundaries, going to the doctor, doing less.

There is an overlapping section between self-help and self-care that could be categorized as "spiritual self-help." Spiritual self-help wants to fix less often and focuses on understanding ...

142

407 reads

Self-help

Self-help is far removed from self-care. Self-help is about fixing something while self-care thinks you're already great.

The trendy self-help is linked with business management and entrepreneurialism. Self-help seeks to categorize and instruct.

132

493 reads

Authority vs. the Me-Archy

Many newer wellness products are direct-to-consumer and include custom vitamins from subscription services, as well as curated boxes filled with candles and jade rollers.

While self-help-styled wellness involves orthodox top-down, rules-based wellness, newer self-care wellness is an ea...

107

195 reads

Wellness

Wellness

Wellness has been popularly understood as an extension of self-help, a category that is all about personal optimization and productivity.

More recently, wellness has been marketed as self-care. It is softer and more forgiving.

124

531 reads

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rhendricks

I am gonna win the day.

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Authority vs. the Me-Archy

Many newer wellness products are direct-to-consumer and include custom vitamins from subscription services, as well as curated boxes filled with candles and jade rollers.

While self-help-styled wellness involves orthodox top-down, rules-based wellness, newer self-care wellness is an ea...

Food stockpiling for emergency use

Food stockpiling for emergency use

Disasters often strike without warning or with little warning. Stocking up the right non-perishable food items can help you weather the storm.

Fuelling your body during an emergency is different from your everyday diet. Your body will use more energy, so you should eat high-energy,...

Match your product to the right stores

Your retail strategy needs to match the marketability and USP of your product with the right store. This means considering factors such as the location of a store, how it fits into the local community, and whether or not your product will be appealing to its customers.

You may find that ret...

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