When Did Self-Help Become Self-Care? - Deepstash

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When Did Self-Help Become Self-Care?

https://www.nytimes.com/2019/08/10/style/self-care/when-did-self-help-become-self-care.html

nytimes.com

When Did Self-Help Become Self-Care?
What began as a method of improving one’s life has become something much kinder — and stranger.

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Wellness

Wellness

Wellness has been popularly understood as an extension of self-help, a category that is all about personal optimization and productivity.

More recently, wellness has been marketed as self-care. It is softer and more forgiving.

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Self-care

Self-care is characterized as a market for purchasable experiences like massages, manicures, and "me time."

The origins are in secular rituals meant to calm the nervous system. It is focused on doing anything that might make someone feel good.

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Self-help

Self-help is far removed from self-care. Self-help is about fixing something while self-care thinks you're already great.

The trendy self-help is linked with business management and entrepreneurialism. Self-help seeks to categorize and instruct.

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Spiritual self-help

Much of the wellness content is gestural - establishing boundaries, going to the doctor, doing less.

There is an overlapping section between self-help and self-care that could be categorized as "spiritual self-help." Spiritual self-help wants to fix less often and focuses on understanding and calm, much like self-care.

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The Leaders and Vendors

The authorities of a self-help wellness sell a specific program to live by and include exercise alphas as well as diet gurus.

Other wellness entrepreneurs serve the kinds of people who want spirituality and connection, and self-awareness along with physical care.

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Authority vs. the Me-Archy

Many newer wellness products are direct-to-consumer and include custom vitamins from subscription services, as well as curated boxes filled with candles and jade rollers.

While self-help-styled wellness involves orthodox top-down, rules-based wellness, newer self-care wellness is an easy sell through human design, snail-mucus face masks, or whatever works.

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The Marketing

While self-help wellness products came from the health-food store with practical or medicinal packaging, self-care wellness products often look like a new kind of high-end beauty product.

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SIMILAR ARTICLES & IDEAS:

Self-help

We like reading about self-help but are skeptical at the same time. Any attempt to articulate a theory against self-help ends up sounding like self-help itself.

Some self-help is terr...

Knowledge and wisdom

  • A knowledgeable person can solve a narrow set of problems that few can, like a neurosurgeon.
  • A wise person knows what to do in most situations. She is able to give out general purpose, one-size-fits-all advice. Wisdom is very easy to understand. However, it is very difficult to apply in real life.

Self-help through the wisdom lens

The purpose of self-help is to acquire wisdom. Self-help books are filled with wisdom. 

It embarrasses us because it's full of easy truisms. We like it because it makes sense. It's trivial to read but nearly impossible to put into practice. That is why we feel so inspired when reading about it.

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Matcha

More and more people are nowadays consuming matcha for both its herbal flavor and health benefits.

Matcha became known in the 11th century when Buddhist monks started using it in order to...

Matcha and its health benefits

Drinking matcha has plenty of benefits, according to the studies made on the topic:

  • it provides beneficial antioxidants as well as polyphenols
  • it has many active components that are good for your brain health
  • it can reduce the risk of death from cardiovascular disease
  • it cuts inflammation
  • it slays viruses
  • it can lower the risk of liver disease as well as the one of prostate cancer
  • it reduces anxiety and improves focus
  • it stimulates the memory
  • it simulates and calms the nervous system at the same time.

The taste of matcha

Everybody who has ever tried matcha will agree on the following: its taste is hard to define.

And this is precisely what makes matcha so special. It is said to feel as a mix of wine, while at the same time tasting a bit floral and bitter.

Millennials prefer indoors

Millennials are increasingly staying at home more often. Night outs, dinner parties, sporting events, and other outdoor activities are increasingly on the decline among these youngsters.

A...

Staying home more due to Technology

Great TV content and a whole lot of options on the internet like Netflix have contributed to the rising trend of millennials staying at home more.

New Economy Apps on the smartphone make it easier to order pizza, or anything else required to stock the fridge. It's also less risky to stay at home and one can have a more predictable and manageable kind of fun, while being in control.

Staying home for Self-care

The downtime that the millennials are craving more of is also related to self-care and recharging, away from the outside world.

They have countless new options of activities to do at home, be it facial care, journal writing or yoga practice.