"The deepest craving of human nature is the desire to be important."
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Win people over with sincerity and focus on their interests. Be a good listener, remember names, and smile. Make others feel important by showing genuine interest in them and their goals.Avoid negativity and arguments. Focus on finding common ground and solutions. If you're wrong, admit it.Influence through inspiration. Appeal to people's desires and make them feel like your ideas are their own. Use positive reinforcement and encouragement to motivate them.Overall, the book emphasizes the importance of building relationships based on mutual respect, understanding, and sincerity.
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