#3 Establish Your Presence
To become a brand, you will need to be seen. And to be seen, you will need to leverage the platforms and channels your audience is spending most of their time on.
But before that, you will need to understand your strengths and weaknesses.
Are you comfortable making videos and speaking openly? If yes than you can start making videos on YouTube.
But if you are someone who loves writing rather than showing your face, you can create a website, write on Twitter, post on Quora and any other writing channels that suits you.
Just understand what makes you comfortable and build your persona.
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Similar ideas to #3 Establish Your Presence
Your leadership presence
Your people need to feel your presence as a leader as they will have fewer opportunities to see you face to face when they work remotely.
- Regularly show up in a variety of forms that can include weekly video meetings, periodic company-wide emails, or presence in public channels.
Know your personality type
It will allow you to maximize your strengths and manage your weaknesses.
Start with understanding where you fall on the introvert/extrovert spectrum; know your Myers-Briggs type; and then conduct a personal SWOT analysis (strengths, weaknesses, opportunities, threats).
Research your environment
Sometimes you'll be able to get a sneak peek of what to expect. You might be able to find company videos, YouTube channels. or helpful blogs and forums to prepare you for your first day. You can also glean tips from what employees write on glassdoor.com.
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