4: The Halo Effect - Deepstash
4: The Halo Effect

4: The Halo Effect

The halo effect occurs when a single, initial aspect of a person or thing determines and affects or “outshines” how we see the full picture.

First impressions about Alan and Ben:

  1. Alan: intelligent, industrious, impulsive, critical, stubborn, envious.
  2. Ben: envious, stubborn, critical, impulsive, industrious, intelligent.
  • When you meet someone, the first thing you learn will have a big impact on how you feel about them. 
  • You may think that the other traits are impacted by that key detail. More weight is given to the first thing we hear.

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yuyutsu

Content Curator | Absurdist | Amateur Gamer | Failed musician | Successful pessimist | Pianist |

This series explores 21 different cognitive mind traps, fallacies, biases and other phenomenon that exist within your brain. This series is inspired by Daniel Kahneman's "Thinking Fast and Slow."

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How the halo effect influences people

The sequence in which we observe something matters as the halo effect increases the weight of the first impression.

One study presented two descriptions of a person. Both had identical traits. Description A opens with positive traits ( intelligent, industrious) and end...

The ‘Health Halo’ Effect

The ‘Health Halo’ Effect

A ‘health halo’ occurs when a single health buzzword or claim causes a consumer to have other unsubstantiated positive impressions of the product.

Health halos in food advertising take the form of short messages on food packaging about the health benefits of an item.

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