The halo effect occurs when a single, initial aspect of a person or thing determines and affects or “outshines” how we see the full picture.
First impressions about Alan and Ben:
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This series explores 21 different cognitive mind traps, fallacies, biases and other phenomenon that exist within your brain. This series is inspired by Daniel Kahneman's "Thinking Fast and Slow."
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Similar ideas to 4: The Halo Effect
The sequence in which we observe something matters as the halo effect increases the weight of the first impression.
One study presented two descriptions of a person. Both had identical traits. Description A opens with positive traits ( intelligent, industrious) and end...
A ‘health halo’ occurs when a single health buzzword or claim causes a consumer to have other unsubstantiated positive impressions of the product.
Health halos in food advertising take the form of short messages on food packaging about the health benefits of an item.
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