How the halo effect influences people

The sequence in which we observe something matters as the halo effect increases the weight of the first impression.

One study presented two descriptions of a person. Both had identical traits. Description A opens with positive traits ( intelligent, industrious) and ends with negative traits (critical, stubborn). Description B listed the exact same traits but in reverse order. The result: Description A was shown as an able person with some shortcomings. Description B was seen as a problematic person whose abilities were impeded by difficulties.