Listen to Your Audience

Try to spot someone in the audience whose work you have some familiarity with. Then rearrange your presentation so as to mention some of that person's work. Everyone in the audience has come to listen to your lecture hoping of hearing their work mentioned.

Reciproc...

The first step is to find out who your audience is and how they like to communicate. It’s important to know what matters to your audience – their likes, dislikes, struggles, interests, goals, etc. Basically, anything that will help you connect with them on an emotional level. Make sure you know w...

Forget what you know and want. Everything, from the shape of your argument to the choice of vocabulary, should be governed by your audience’s receptivity.

The key principle of persuasive writing is customer service. Ask what they do and don’t know about the subject, and what they nee...