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Managing Time Like a Pro

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Speak To Your Audience

Speak To Your Audience

Forget what you know and want. Everything, from the shape of your argument to the choice of vocabulary, should be governed by your audience’s receptivity.

The key principle of persuasive writing is customer service. Ask what they do and don’t know about the subject, and what they need to. Ask what they are likely to find funny. What are the shared references that will bring them on board? Where do you need to pitch your language? How much attention are they likely to be paying?

419

519 reads

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Writing For Digital

Writing For Digital

  • Keep up to date as language changes fast on the Internet.
  • Digital writing is about getting and retaining attention as different digital information sources are constantly vying to capture it.
  • Pictures go further than text alone.
  • Emotional content – anger, humor, cur...

432

652 reads

Simple Sentences

Simple Sentences

English audiences prefer short sentences and a subject-verb-object order.

Avoid a huge series of modifying clauses and parenthesis before you reach the subject of the sentence, else the reader’s brain will be working harder to make sense of the sentence. Meanwhile, you’re dist...

418

505 reads

Letters Of Complaint

Letters Of Complaint

Be polite. The person who gets your letter will seldom be the one who wronged you. And is unlikely to pass it on to the desired recipient if you are insulting and raging.

Make plain how you’ve been inconvenienced, then propose what’ll seem to your correspondent a reasonable and pr...

449

1.07K reads

Letters Of Condolence

Letters Of Condolence

  • You are extending respect and friendship. Write quickly, and preferably by hand.
  • You’ll want to calibrate what you write to your relationship both with the recipient and with the deceased. Make it personal.
  • If you knew the deceased well, sharing a couple of warm memories will...

410

569 reads

Email

Email

  • Take a moment to consider how your email will be received and if your tone and style are appropriate to the receiver and the situation.
  • Emailing strangers asks for the same level of formality as a paper-and-ink letter.
  • Friendly is fine; presumptuous is risky.
  • Flaggin...

428

690 reads

Social Media

Social Media

  • Tone often fails to travel online. Irony, self-mockery or dark humor can easily be parsed as bigotry for example.
  • You have multiple potential audiences, some will not be sympathetic. Even on closed websites, you should consider how your words would be perceived by outsiders.
  • ...

445

692 reads

Be Correct

Be Correct

Language changes according to usage and there’s no referee or court of appeal. With some nonstandard usages increasing the expressive range of the language and its precision.

All that being said, many readers place a premium on “correctness”, or the idea of it. Besides, it implies intell...

384

437 reads

Read It Aloud

Read It Aloud

Most of what gets described as “good writing” is so described because – one way or another – it sounds right. It flows and slows when it should, the stresses fall naturally on the words that the writer wants to emphasize and the reader doesn’t stumble over unintended internal rhymes or clumsy rep...

397

513 reads

Letters To Friends

Letters To Friends

Always remember that your job, writing to a friend, is to entertain. That can mean revelling in the odd pratfall. So, don’t just write about the mundane and pleasant things, try to give them the whole picture and make them feel something.

422

974 reads

Be Clear

Be Clear

Plain English (the simplest word that does the job; straightforward sentences; nice active verbs etc) is far from the only style you should have at your command. But the plainer the language, the easier the reader finds it and the more likely they’ll take in your message.

416

553 reads

Love Letters

Love Letters

The love letter is about attention. You’re being your best self – most alive to the world, most engaged with the other – so that the attention you’re paying to them becomes a fantastic compliment.

Some say that what makes a relationship work is not how you feel about the other person...

464

1.01K reads

CURATED FROM

CURATED BY

vanessaw

I like movies, reading books and tea. I also listen to a lot of podcasts.

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Share positives and negatives

Sharing an opposing viewpoint or two is more persuasive than sticking solely to your argument.

The people in your audience are more likely to be persuaded when they know you understand they could have misgivings. So talk about the other side of the argument--and then do your best to ...

Speak slowly

Speak slowly

If you want to sound more credible, once you begin speaking, speak slowly.

People who speak fast are usually very excited about what they are talking about. It could also mean you know your subject. Speaking slowly, however, gives you more credibility.

Know your audience

Know your audience

Know who you are speaking to. It will help you tailor the talk and will help keep the audience engaged.

Is the audience of your speech going to be mainly fellow psychologists, health professionals, other professional groups, students or consumers? What do they want and...

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