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How to set achievable goals
How to manage time for personal and professional life
How to avoid distractions
Forget what you know and want. Everything, from the shape of your argument to the choice of vocabulary, should be governed by your audience’s receptivity.
The key principle of persuasive writing is customer service. Ask what they do and don’t know about the subject, and what they need to. Ask what they are likely to find funny. What are the shared references that will bring them on board? Where do you need to pitch your language? How much attention are they likely to be paying?
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English audiences prefer short sentences and a subject-verb-object order.
Avoid a huge series of modifying clauses and parenthesis before you reach the subject of the sentence, else the reader’s brain will be working harder to make sense of the sentence. Meanwhile, you’re dist...
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Be polite. The person who gets your letter will seldom be the one who wronged you. And is unlikely to pass it on to the desired recipient if you are insulting and raging.
Make plain how you’ve been inconvenienced, then propose what’ll seem to your correspondent a reasonable and pr...
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Language changes according to usage and there’s no referee or court of appeal. With some nonstandard usages increasing the expressive range of the language and its precision.
All that being said, many readers place a premium on “correctness”, or the idea of it. Besides, it implies intell...
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Most of what gets described as “good writing” is so described because – one way or another – it sounds right. It flows and slows when it should, the stresses fall naturally on the words that the writer wants to emphasize and the reader doesn’t stumble over unintended internal rhymes or clumsy rep...
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Always remember that your job, writing to a friend, is to entertain. That can mean revelling in the odd pratfall. So, don’t just write about the mundane and pleasant things, try to give them the whole picture and make them feel something.
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Plain English (the simplest word that does the job; straightforward sentences; nice active verbs etc) is far from the only style you should have at your command. But the plainer the language, the easier the reader finds it and the more likely they’ll take in your message.
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The love letter is about attention. You’re being your best self – most alive to the world, most engaged with the other – so that the attention you’re paying to them becomes a fantastic compliment.
Some say that what makes a relationship work is not how you feel about the other person...
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Sharing an opposing viewpoint or two is more persuasive than sticking solely to your argument.
The people in your audience are more likely to be persuaded when they know you understand they could have misgivings. So talk about the other side of the argument--and then do your best to ...
If you want to sound more credible, once you begin speaking, speak slowly.
People who speak fast are usually very excited about what they are talking about. It could also mean you know your subject. Speaking slowly, however, gives you more credibility.
Know who you are speaking to. It will help you tailor the talk and will help keep the audience engaged.
Is the audience of your speech going to be mainly fellow psychologists, health professionals, other professional groups, students or consumers? What do they want and...
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