Forget what you know and want. Everything, from the shape of your argument to the choice of vocabulary, should be governed by your audience’s receptivity.
The key principle of persuasive writing is customer service. Ask what they do and don’t know about the subject, and what they need to. Ask what they are likely to find funny. What are the shared references that will bring them on board? Where do you need to pitch your language? How much attention are they likely to be paying?
420
522 reads
The idea is part of this collection:
Learn more about communication with this collection
How to set achievable goals
How to manage time for personal and professional life
How to avoid distractions
Related collections
Similar ideas to Speak To Your Audience
Sharing an opposing viewpoint or two is more persuasive than sticking solely to your argument.
The people in your audience are more likely to be persuaded when they know you understand they could have misgivings. So talk about the other side of the argument--and then do your best to ...
Know that your response to a mistake defines the audience’s response.
If you respond to spilling water on your pants as if it were the sinking of the Titanic, the audience will see it, and you, as a tragedy. But if you're cool, or better yet, find it funny, the audience will do the sa...
If you want to sound more credible, once you begin speaking, speak slowly.
People who speak fast are usually very excited about what they are talking about. It could also mean you know your subject. Speaking slowly, however, gives you more credibility.
Read & Learn
20x Faster
without
deepstash
with
deepstash
with
deepstash
Personalized microlearning
—
100+ Learning Journeys
—
Access to 200,000+ ideas
—
Access to the mobile app
—
Unlimited idea saving
—
—
Unlimited history
—
—
Unlimited listening to ideas
—
—
Downloading & offline access
—
—
Supercharge your mind with one idea per day
Enter your email and spend 1 minute every day to learn something new.
I agree to receive email updates