Think short term
There are no facts on the future. So stop trying to predict what’s ahead of you and choose instead to make this moment, the one you’re living in right now, the most enjoyable and rewarding it can be. Do interesting things and interesting things will happen to you.
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Sir John Hegarty was a founding member of Saatchi & Saatchi, TBWA London and Bartle Bogle Hegarty. In this book the advertising legend issues 50 thoughts on creative thinking.
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