To use EFT tapping, follow these five steps :

1. Identify the issue
2. Test the initial intensity
3. The setup
4. The sequence
5. Test the intensit...

Look for Biases & Get Rid of Them

Look for factors that could have impacted your test.

• Did you run a promotion?
• Was it during a traditionally busy/slow season in your industry?
• Did a competitor’s launch impact your tests?

Try to separa...

Following customer problem testing, this phase tests the solution:

• Update the business model and team
• Create a product solution presentation (physical) or high fidelity MVP test (web/mobile)
• Test the product solution: See what customers think by asking them.