Quote by JOE PULIZZI - Deepstash
JOE PULIZZI

Repurposing content across different formats and channels maximizes its value and reach.

JOE PULIZZI

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The best book on content marketing now summarised in 20 easy-to-read quote styled ideas.

Similar ideas

#1-#3

#1. Syndicate

Syndicating content is reposting it, in its entirety, on different platforms. 

#2. Transform the medium

The most powerful way to repurpose your content is to convert it from one medium to another, such as text into audio or visuals. 

#3. Divide and conquer

What is content repurposing?

What is content repurposing?

Repurposing is “the process by which an object with one use value is transformed or redeployed as an object with an alternative use value.”

Benefits:

  1. Squeeze more value from each piece of content.
  2. Reach new audiences.
  3. Establishes your authority on the topic becaus...

Research

  1. Business Goals: Type of content format, Style/tone of the piece, & Goals for each piece.
  2. Buyer Persona: Demographics, Professional Status, Psychographics, Pain Points & Challenges, Influences & Information Sources, & Purchasing Process.
  3. Search Intent: Informational, Navigatio...

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