Research - Deepstash

Research

  1. Business Goals: Type of content format, Style/tone of the piece, & Goals for each piece.
  2. Buyer Persona: Demographics, Professional Status, Psychographics, Pain Points & Challenges, Influences & Information Sources, & Purchasing Process.
  3. Search Intent: Informational, Navigational, Commercial, & Transactional.
  4. Keyword Research & SEO
  5. Content Strategy: Content formats, Publication channels, Content management, Content construction, & Content performance.
  6. Topic Research: Come up with strong, strategic ideas for your content that will resonate with your audience & drive results.

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phaedrus

Digital Marketer Welcome to my Deepstash where I share ideas I find most valuable for those who wish learn more about digital marketing!

The idea is part of this collection:

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Content Writing Basics

  • Research: Content should reflect factual, research-based information - it helps to establish your authority in the field. In-depth research can guide your content creation process, preventing you from wasting your money & losing your credibility. Research on:
  1. Business Goals ...

Search Intent

Search intent is the reason behind a searcher’s query. 

It helps us recognize whether the keyword and our content match together.  

Commonly recognized search intent types: 

  • Navigational – the user is searching for a specific website/brand 
  • Informational – the user ...

#2-#3

Understand Your Audience’s Search Intent

  • Informational — looking for specific information on a topic
  • Navigational — wants to get to a specific web page or site
  • Commercial — wants to investigate their op...

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