Research - Deepstash
Content Writing: How to Write and Order Different Types of Content

Content Writing: How to Write and Order Different Types of Content

Keep reading for FREE

Research

  1. Business Goals: Type of content format, Style/tone of the piece, & Goals for each piece.
  2. Buyer Persona: Demographics, Professional Status, Psychographics, Pain Points & Challenges, Influences & Information Sources, & Purchasing Process.
  3. Search Intent: Informational, Navigational, Commercial, & Transactional.
  4. Keyword Research & SEO
  5. Content Strategy: Content formats, Publication channels, Content management, Content construction, & Content performance.
  6. Topic Research: Come up with strong, strategic ideas for your content that will resonate with your audience & drive results.

102

218 reads

Content Writing Basics

  • Research: Content should reflect factual, research-based information - it helps to establish your authority in the field. In-depth research can guide your content creation process, preventing you from wasting your money & losing your credibility. Research on:
  1. Business Goals 
  2. Buyer Persona
  3. Search Intent
  4. Keyword Research & SEO
  5. Content Strategy
  6. Topic Research
  • Planning: Once you’re clear about your goals, topics, content formats, respective funnel stages, & marketing channels, you can work out your content calendar.
  • Writing: Develop content that’s on point with your brand & marketing goal.

110

324 reads

Writing

  • Make sure all content has a clear goal
  • Think enticing titles
  • Hook your readers from the first line. Start your copy with some exciting data, a one-sentence story, or a question.
  • Make your copy scannable. Most people skim read, so use descriptive subheadings, lists, & white space between paragraphs.
  • Use visuals
  • Be consistent
  • Choose an interesting angle
  • Tell a story
  • Use data
  • Repurpose old content
  • Use calls to action
  • Modify the content type according to your goals
  • Keep an eye on the metrics
  • Avoid spelling, grammar, and punctuation errors

143

696 reads

Planning

Planning

An editorial calendar provides the team with a clear view of the tasks:

  • Allows the team to develop quality content in advance of publication time.
  • Enables staff in other departments to be in the communication loop.
  • Promotes posting consistency, which ultimately leads to improved communication with your customer base.

Drawing your content plan & calendar on a table, detailing the following for each post:

  • The goals you have for the post
  • Marketing promotion channels
  • The chosen content type
  • The topic
  • Deadlines and publication dates
  • Task owners or other team members involved in the process

97

176 reads

Planning (contd.)

When creating a content calendar, consider the following questions to determine what your calendar should look like based on your team's needs:

  • How often do you publish content?
  • Do you publish more than one type of content?
  • How many people need to access the calendar?
  • How many content stages do you go through prior to publishing?
  • What platform will you use for the editorial content calendar?

94

134 reads

What Is Content Writing?

What Is Content Writing?

Content writing refers to creating content for online marketing purposes. With content, businesses can attract leads and foster positive connections with their audience, ultimately pushing them down the sales funnel.

95

556 reads

CURATED BY

phaedrus

Digital Marketer Welcome to my Deepstash where I share ideas I find most valuable for those who wish learn more about digital marketing!

MORE LIKE THIS

How To Research Topics for Your Blog's Content Plan

How To Research Topics for Your Blog's Content Plan

How to Use Google Scholar to Find Content Ideas and Research

How to Use Google Scholar to Find Content Ideas and Research

Evergreen content: How to write articles that last | Mangools

Evergreen content: How to write articles that last | Mangools

Ready for the next level?

Read Like a Pro

stash-superman-illustration

Explore the World’s

Best Ideas

200,000+ ideas on pretty much any topic. Created by the smartest people around & well-organized so you can explore at will.

An Idea for Everything

Explore the biggest library of insights. And we've infused it with powerful filtering tools so you can easily find what you need.

Knowledge Library

Powerful Saving & Organizational Tools

Save ideas for later reading, for personalized stashes, or for remembering it later.

# Personal Growth

Take Your Ideas

Anywhere

Organize your ideas & listen on the go. And with Pro, there are no limits.

Listen on the go

Just press play and we take care of the words.

Never worry about spotty connections

No Internet access? No problem. Within the mobile app, all your ideas are available, even when offline.

Get Organized with Stashes

Ideas for your next work project? Quotes that inspire you? Put them in the right place so you never lose them.

Join

2 Million Stashers

4.8

Stars

5,740 Reviews

App Store

4.7

Stars

72,690 Reviews

Google Play

samz905

Don’t look further if you love learning new things. A refreshing concept that provides quick ideas for busy thought leaders.

Shankul Varada

Best app ever! You heard it right. This app has helped me get back on my quest to get things done while equipping myself with knowledge everyday.

Ashley Anthony

This app is LOADED with RELEVANT, HELPFUL, AND EDUCATIONAL material. It is creatively intellectual, yet minimal enough to not overstimulate and create a learning block. I am exceptionally impressed with this app!

Sean Green

Great interesting short snippets of informative articles. Highly recommended to anyone who loves information and lacks patience.

Ghazala Begum

Even five minutes a day will improve your thinking. I've come across new ideas and learnt to improve existing ways to become more motivated, confident and happier.

Giovanna Scalzone

Brilliant. It feels fresh and encouraging. So many interesting pieces of information that are just enough to absorb and apply. So happy I found this.

Jamyson Haug

Great for quick bits of information and interesting ideas around whatever topics you are interested in. Visually, it looks great as well.

Laetitia Berton

I have only been using it for a few days now, but I have found answers to questions I had never consciously formulated, or to problems I face everyday at work or at home. I wish I had found this earlier, highly recommended!

Read & Learn

20x Faster

without
deepstash

with
deepstash

with

deepstash

Access to 200,000+ ideas

Access to the mobile app

Unlimited idea saving & library

Unlimited history

Unlimited listening to ideas

Downloading & offline access

Personalized recommendations

FAQ

Claim Your Limited Offer

Get Deepstash Pro

BLACK FRIDAY

75% OFF | 1-Year Pro Subscription

Claim Offer