Quote by JOE PULIZZI - Deepstash
JOE PULIZZI

Effective content marketing requires ongoing experimentation, learning, and adaptation to stay relevant.”

JOE PULIZZI

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The best book on content marketing now summarised in 20 easy-to-read quote styled ideas.

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Resilience

Resilience

To be resilient is to have the mental strength to live under constant uncertainty and keep trying after failures. 

Resilience is a meta-skill that can be developed and it requires experimentation, learning and overcoming failures. 

1.    It Helps You With Personalized Customer Interactions

Mass messaging initiatives are no longer effective. You can’t send a mass email to tens of thousands of individuals and expect them to buy something. Consumers don’t interact with brands because of irrelevant content. They will, without a doubt, lose interest if they do not locate content that is...

How to get started

At first, do not start with a large team or a significant budget. Instead, pick a few small projects where success can be shown and use them for training people on how to plan uncertain projects with a discovery-driven approach.

  • It means planning via checkpoints,

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