Effective content marketing requires ongoing experimentation, learning, and adaptation to stay relevant.”
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Today's readers, tomorrow's leaders. I explain handpicked books designed to transform you into leaders, C-level executives, and business moguls.
The best book on content marketing now summarised in 20 easy-to-read quote styled ideas.
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To be resilient is to have the mental strength to live under constant uncertainty and keep trying after failures.
Resilience is a meta-skill that can be developed and it requires experimentation, learning and overcoming failures.
Mass messaging initiatives are no longer effective. You can’t send a mass email to tens of thousands of individuals and expect them to buy something. Consumers don’t interact with brands because of irrelevant content. They will, without a doubt, lose interest if they do not locate content that is...
At first, do not start with a large team or a significant budget. Instead, pick a few small projects where success can be shown and use them for training people on how to plan uncertain projects with a discovery-driven approach.
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