Quote by ERIC ENGE - Deepstash
ERIC ENGE

Building a robust internal linking structure helps distribute page authority and improve navigation.

ERIC ENGE

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Master search engine optimization with "The Art of SEO" by Eric Enge. Learn essential strategies to boost rankings, drive traffic, and enhance online visibility.

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Step 4.2: Draw Up An Action Plan (Create an Action Plan for Each URL) (contd.)

  • Update CTAs: Replace outdated CTAs with relevant ones to reactivate your content marketing funnel & improve conversion rates.
  • Add videos
  • Add images
  • Optimize metadata: Rewrite titles, meta descriptions, & h1. Use better keywords to make it more natural & attractive for...

#11-#12

Check & Optimize On-Page SEO

  • Create a clear structure of H1 and H2 tags
  • Internal linking 
  • Incorporate keywords in URL
  • Strong title tag
  • Compelling meta description (140-160 characters)(1-2 sentences)
  • Schema Markup
  • Load tim...

The "Guide" Pillar Page

A “guide” pillar page strives to be the ultimate authority on a subject. It serves to establish your authority in a field or subject matter, builds your brand, & helps establish trust with a particular audience.

The guide pillar page gives a comprehensive overview of a topic that makes it a...

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