The "Guide" Pillar Page
A “guide” pillar page strives to be the ultimate authority on a subject. It serves to establish your authority in a field or subject matter, builds your brand, & helps establish trust with a particular audience.
The guide pillar page gives a comprehensive overview of a topic that makes it an authoritative destination for those interested in the subject. It also links to related cluster pages that expand knowledge on particular aspects of the topic, often related to a specific keyword.
9
41 reads
CURATED FROM
IDEAS CURATED BY
Digital Marketer Welcome to my Deepstash where I share ideas I find most valuable for those who wish learn more about digital marketing!
The idea is part of this collection:
Learn more about marketingandsales with this collection
How to create a successful onboarding process
Why onboarding is crucial for customer retention
How to measure the success of onboarding
Related collections
Similar ideas to The "Guide" Pillar Page
The “What Is” Pillar Page
To tap into this desire to learn more, a pillar page can serve as a definitive examination of a subject — a highly useful stand-alone resource that links to related cluster pages and develops aspects of the subject in greater detail. In many ways, it is authoritative, like a guide page.
If ...
Benefits of Pillar and Cluster Pages
- Increased engagement: Well-organized content makes it very user-friendly for viewers, driving up engagement.
- Longer session durations: Since the pillar-cluster pages are interlinked, it tends to keep visitors on the site longer, driving...
Read & Learn
20x Faster
without
deepstash
with
deepstash
with
deepstash
Personalized microlearning
—
100+ Learning Journeys
—
Access to 200,000+ ideas
—
Access to the mobile app
—
Unlimited idea saving
—
—
Unlimited history
—
—
Unlimited listening to ideas
—
—
Downloading & offline access
—
—
Supercharge your mind with one idea per day
Enter your email and spend 1 minute every day to learn something new.
I agree to receive email updates