Step 4.2: Draw Up An Action Plan (Create an Action Plan for Each URL) (contd.)
- Update CTAs: Replace outdated CTAs with relevant ones to reactivate your content marketing funnel & improve conversion rates.
- Add videos
- Add images
- Optimize metadata: Rewrite titles, meta descriptions, & h1. Use better keywords to make it more natural & attractive for users & search engines.
- Optimize internal linking: Add links pointing to posts with related topics. This can improve website organization, and decrease bounce rate. Optimize your internal linking according to the buyer’s journey: Awareness content should link to Consideration content which should link to Decision content.
28
31 reads
CURATED FROM
IDEAS CURATED BY
Digital Marketer Welcome to my Deepstash where I share ideas I find most valuable for those who wish learn more about digital marketing!
The idea is part of this collection:
Learn more about marketingandsales with this collection
How to develop a growth mindset
How to think creatively and outside the box
How to embrace change
Related collections
Similar ideas to Step 4.2: Draw Up An Action Plan (Create an Action Plan for Each URL) (contd.)
Step 4.2: Draw Up An Action Plan (Create an Action Plan for Each URL)
Actionable tips to include in your content audit workflow for individual pages:
- Reuse: Combine different pieces of content to create another one or publish in a different format.
- Rewrite: Rewrite underperforming content with examples, tips, & practical details.
- Expand: ...
Why Are Meta Descriptions Important?
Meta tags (including meta descriptions) are used by the Google algorithm, which helps determine what pages should rank well for certain keywords.
If you’re using meta descriptions properly, you have an opportunity to add a meta tag that isn’t in your content.
Meta descriptions help:
Step 4.2: Draw Up An Action Plan (Create an Action Plan for Each URL) (contd.)
- Use 301 redirects for web pages removed from your website to avoid "not found" pages & improve user experience.
- Inform Google about your content updates by using Google Search Console. The URL Inspection tool within Search Console allows you to submit recently updated web pages to Go...
Read & Learn
20x Faster
without
deepstash
with
deepstash
with
deepstash
Personalized microlearning
—
100+ Learning Journeys
—
Access to 200,000+ ideas
—
Access to the mobile app
—
Unlimited idea saving
—
—
Unlimited history
—
—
Unlimited listening to ideas
—
—
Downloading & offline access
—
—
Supercharge your mind with one idea per day
Enter your email and spend 1 minute every day to learn something new.
I agree to receive email updates