ERIC ENGE

SEO is a method of optimizing the effectiveness of your content for the search engines, in order to help it rank higher than content from other sites that target the same search terms.

Google displays web pages in their search results based on the authority and relevance of the page to enha...

Keyword difficulty is an SEO metric that estimates how difficult it is to rank for a keyword, based on the authority of the sites that already rank for that keyword. 

The higher the keyword difficulty, the harder it is to rank for that keyword.  

The metric on a scale of 1-10 takes in...

Backlinks are undoubtedly one of the most important factors when it comes to website ratings done by Google. Of course, there are also various other aspects you should pay attention to — but make no mistake.

By obtaining bad-quality, low relevance backlinks, you could lose a lot of traffic...