Keyword Difficulty
Keyword difficulty is an SEO metric that estimates how difficult it is to rank for a keyword, based on the authority of the sites that already rank for that keyword.
The higher the keyword difficulty, the harder it is to rank for that keyword.
The metric on a scale of 1-10 takes into account the link profile strength of each page on the 1st SERP for the given keyword. So if there are many high-authority sites, it is more difficult to rank for the keyword.
If, on the other hand, the result page contains sites with lower authority, it should be relatively easy to rank for the keyword.
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The focus keyword is a keyword that is the best representation of the page’s topic. You use it in the key on-page elements to optimize your page to rank for the topic.
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- Content: Target keyword phrases. Avoid stuffing keywords & over-optimization. Put the keyword in your headline, & make sure that it reads smoothly. Write a compelling introduction. Understand the reader, then niche down & focus on a particular problem that they are struggling with.
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