What is F.R.E.D? - Deepstash
What is F.R.E.D?

What is F.R.E.D?

  • F.R.E.D stands for Fears, Results, Expectations, and Desires
  • Fred is your ideal customer, your new best friend
  • See Fred as an avatar


109 reads




Hi there, I love the idea of summarising ideas for people to digest new content at ease. That's what the world needs more!

Copywriting secrets by Jim Edwards

Similar ideas to What is F.R.E.D?

3. Social Media Net Promoter Score (NPS)

NPS stands for Net Promoter Score. It is a customer satisfaction benchmark that measures how likely your customers are to recommend your business to a friend.

By keeping track of your NPS, you will be able to gather effective data to see where customer satisfaction is coming from and you ca...

The image of a "good friend"

The image of a "good friend"

Some of the reasons why we are not that good at friendships is the fact that we don't have a clear idea of what a really good friend might be like.

Maybe we should try to come up with a list of traits for an ideal friend, so as to focus our desires to acquire the sort of c...

What is Inbound Marketing?

What is Inbound Marketing?

Inbound marketing is customer-oriented and customer-driven. Simply put, inbound marketing starts with valuable content that your target audience wants, instead of just advertising your service...

Read & Learn

20x Faster





Personalized microlearning

100+ Learning Journeys

Access to 200,000+ ideas

Access to the mobile app

Unlimited idea saving

Unlimited history

Unlimited listening to ideas

Downloading & offline access

Supercharge your mind with one idea per day

Enter your email and spend 1 minute every day to learn something new.


I agree to receive email updates