What is Inbound Marketing? - Deepstash
What is Inbound Marketing?

What is Inbound Marketing?

Inbound marketing is customer-oriented and customer-driven. Simply put, inbound marketing starts with valuable content that your target audience wants, instead of just advertising your services. With inbound marketing, you focus on providing valuable information or items your customers can use. 

For example, you might start with an ebook, a quiz, a checklist or a blog that your ideal customer might find useful. You dangle that content offer to get nibbles in exchange for a form fill or phone call, and then follow-up with more direct advertising.

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The Difference Between Digital Marketing & Inbound Marketing

Digital marketing is the broad term used to describe digital content pieces used to connect with an audience.

  • Digital marketing is the how of delivering a message, not the what and why

What is a content marketing funnel?

What is a content marketing funnel?

A content marketing funnel is a system that helps a brand to attract potential clients and guide them through their journey from the first interaction to conversion to a paying customer.

Value to community members

The value that community members derive from community-as-a-service type business can be broken down into:

  1. Learning from the content creator: the direct transfer of knowledge and skills from the creator of the community to the audience.
  2. Learning from th...

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