Always use A-B testing for - Deepstash

Always use A-B testing for

  • Headlines
  • Offers
  • Prices
  • Bonuses
  • Email subject lines
  • Calls to action
  • Order button test
  • Colours

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Copywriting secrets by Jim Edwards

Similar ideas to Always use A-B testing for

How Do You Plan an A/B Test?

Decide what to test, create two versions, decide on how long to run the test, collect enough data, analyze.

If you’re running an on-site test, you’ll want to think of all the sales-related pieces of your website, and then figure out which elements to split test:

  • headlines

Can I Test More than One Thing at a Time?

Testing more than one thing at a time, such as headlines and calls to action, is called a multi-variate test, and is more complicated to run. 

You’ll also need to consider how your systems can handle split tests as well as have staff on hand able to analyze multiple results and compile the ...

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