Learn more about marketingandsales with this collection
How to analyze churn data and make data-driven decisions
The importance of customer feedback
How to improve customer experience
Testing more than one thing at a time, such as headlines and calls to action, is called a multi-variate test, and is more complicated to run.
You’ll also need to consider how your systems can handle split tests as well as have staff on hand able to analyze multiple results and compile the data into digestible amounts.
Multivariate testing puts a lot more on your plate at once: but it shouldn’t necessarily be avoided. If you have the right procedures in place to handle the extra workload, then go ahead – but if you want a more simplistic approach: one A/B test at a time is just fine.
8
26 reads
MORE IDEAS ON THIS
A/B testing is a marketing strategy that pits two different versions of a website, advert, email, popup, or landing page against each other to see which is most effective.
9
41 reads
A/B testing works by randomly showing two versions of the same asset (ad, website, pop-up, offer, etc.) to different users. The random part is important because this provides more accurate information without skewing the results.
One version is the “control” group, or the version already i...
8
31 reads
Decide what to test, create two versions, decide on how long to run the test, collect enough data, analyze.
If you’re running an on-site test, you’ll want to think of all the sales-related pieces of your website, and then figure out which elements to split test:
10
26 reads
8
25 reads
9
21 reads
A/B testing is used to find the best marketing strategies. It is be used to test everything from website copy to sales emails. This allows you to find the best-performing version of your campaign before spending your entire budget on one that don’t work.
While A/B testing is time-consuming...
8
56 reads
CURATED FROM
Digital Marketer Welcome to my Deepstash where I share ideas I find most valuable for those who wish learn more about digital marketing!
Related collections
More like this
Psychiatrist Edward M. Hallowell describes multitasking as a “mythical activity in which people believe they can perform two or more tasks simultaneously as effectively as one.”
When people attempt to apply themselves to too many tasks at a time, they are usually unsuccessful....
Read & Learn
20x Faster
without
deepstash
with
deepstash
with
deepstash
Access to 200,000+ ideas
—
Access to the mobile app
—
Unlimited idea saving & library
—
—
Unlimited history
—
—
Unlimited listening to ideas
—
—
Downloading & offline access
—
—
Personalized recommendations
—
—
Supercharge your mind with one idea per day
Enter your email and spend 1 minute every day to learn something new.
I agree to receive email updates