Can I Test More than One Thing at a Time?
Testing more than one thing at a time, such as headlines and calls to action, is called a multi-variate test, and is more complicated to run.
You’ll also need to consider how your systems can handle split tests as well as have staff on hand able to analyze multiple results and compile the data into digestible amounts.
Multivariate testing puts a lot more on your plate at once: but it shouldn’t necessarily be avoided. If you have the right procedures in place to handle the extra workload, then go ahead – but if you want a more simplistic approach: one A/B test at a time is just fine.
8
29 reads
CURATED FROM
IDEAS CURATED BY
Digital Marketer Welcome to my Deepstash where I share ideas I find most valuable for those who wish learn more about digital marketing!
The idea is part of this collection:
Learn more about marketingandsales with this collection
How to analyze churn data and make data-driven decisions
The importance of customer feedback
How to improve customer experience
Related collections
Similar ideas to Can I Test More than One Thing at a Time?
How Do You Plan an A/B Test?
Decide what to test, create two versions, decide on how long to run the test, collect enough data, analyze.
If you’re running an on-site test, you’ll want to think of all the sales-related pieces of your website, and then figure out which elements to split test:
- headlines
One thing at a time
Psychiatrist Edward M. Hallowell describes multitasking as a “mythical activity in which people believe they can perform two or more tasks simultaneously as effectively as one.”
When people attempt to apply themselves to too many tasks at a time, they are usually unsuccessful....
Wealth stacks up one chip at a time, not all at once
It stacks up a little bit, chips at a time. More options, more businesses, more investments, more things that you can do.
It’s not like your one piece of work is going to suddenly shower you with riches overnight. It’s going to be a long lifetime of learning, of reading, of creating that’s ...
Read & Learn
20x Faster
without
deepstash
with
deepstash
with
deepstash
Personalized microlearning
—
100+ Learning Journeys
—
Access to 200,000+ ideas
—
Access to the mobile app
—
Unlimited idea saving
—
—
Unlimited history
—
—
Unlimited listening to ideas
—
—
Downloading & offline access
—
—
Supercharge your mind with one idea per day
Enter your email and spend 1 minute every day to learn something new.
I agree to receive email updates