Use the stealth close - Deepstash

Use the stealth close

  • Use the words “by the way” or “p.s” at the end of the email as a teaser
  • People will be less defensive
  • It goes under their “anti-sale radar”
  • First deliver value, then pivot to get a signup, a subscriber, whatever you want to get done with the words “by the way” or “p.s”

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Copywriting secrets by Jim Edwards

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