What seems too high and risky to the majority generally goes higher, and what seems low and cheap generally goes lower.
WILLIAM J. O’NEIL
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Examples of Priming
- Asking somebody whether he thinks an environment tax of 20% is too high or too low. If it is higher than what he/she had in mind, the answer will still be lower, but closer to 20% than it would have been before. Same for when it is higher.
- Telling a judge how many years ago you cam...
What we learn from a crisis---or ought to
- Too much capital availability makes money flow to the wrong places.
- When capital goes where it shouldn’t, bad things happen.
- When capital is in oversupply, investors compete for deals by accepting low returns and a slender margin for error.When peo...
Characteristics of the pseudo-affluent
The pseudo-affluent generally:
- They earn a high-income, but spend the majority of what they make.
- Wear expensive suits or carry expensive purses.
- Drive high-end luxury or sports cars.
- Really believe that rich people act rich.
It does not mean ...
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