The IKEA Effect - Deepstash
The IKEA Effect

The IKEA Effect

People tend to place a higher value on products they partially assemble themselves (such as IKEA furniture.)

i definitely experience this effect with legos I’ve built

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Testing the IKEA effect

Labor alone can be sufficient to induce a greater liking for your own work. A study confirmed the phenomenon. Experiments involved assembling IKEA boxes, folding origami, and building with Lego.

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If you make things more laborious, the consumers will value them more.

In the 1950s, a US food company wanted to sell more of its brand of instant cake mixes. They were advised to replace powdered eggs with fresh eggs because the all-instant cake mix makes baking too easy. It un...

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