Of directly persuasive power, however, are the other two factors—the appeal to the practical interests of readers, and the appeal to their emotions. Of these the appeal to practical interests has no proper place in arguments on questions of fact, but a large and entirely proper share in most arguments of policy. To make arguments in such cases persuasive you must show how the question affects the practical interests of your readers, and then that the plan which you support will bring them the greatest advantage.
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Similar ideas to 56. The Practical Interests of the Audience
It means finding common ground with the person you're talking to and showing that you understand their point of view. When you talk about things that the other person is interested in, they're more likely to be engaged in the conversation and to feel like you're on their side.
Deconstruction is not destruction. The concept or object is still there. To think deconstructively is not only to question accepted truths but to ask in whose interests it is if they are accepted.
Jacques Derrida was fascinated by the many factors that went into constructi...
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