56. The Practical Interests of the Audience - Deepstash

56. The Practical Interests of the Audience

Of directly persuasive power, however, are the other two factors—the appeal to the practical interests of readers, and the appeal to their emotions. Of these the appeal to practical interests has no proper place in arguments on questions of fact, but a large and entirely proper share in most arguments of policy. To make arguments in such cases persuasive you must show how the question affects the practical interests of your readers, and then that the plan which you support will bring them the greatest advantage.


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