Marketing is not the art of finding clever ways to dispose of what you make. It is the art of creating genuine customer value.
PHILIP KOTLER
8
96 reads
CURATED FROM
IDEAS CURATED BY
Today's readers, tomorrow's leaders. I explain handpicked books designed to transform you into leaders, C-level executives, and business moguls.
Discover insights from marketing legends with these 20 powerful quotes. Each one offers unique wisdom and inspiration to elevate your marketing strategies and mindset.
“
Similar ideas
Onboarding Metrics
When new customers begin using your product, they are not completely convinced until they start realising the value from it. Onboarding is not just about getting your customer familiar with the product.
It is also about hand-holding the customer in the initial usage which fits right in the...
Creativity and art
Myth: "Creativity means creating works of art."
Creativity is not just about being artistic. There are many ways to be creative, and creating works of art is just one way. Creativity includes many things, for example, cooking, programming, interface design, and problem sol...
The business model
What makes a product great is not the idea of it or what it can do, but the way it is positioned. Business positioning is not about the competitive pursuit of a niche; it's about finding the right business model.
A business model describes the rationale for the way...
Read & Learn
20x Faster
without
deepstash
with
deepstash
with
deepstash
Personalized microlearning
—
100+ Learning Journeys
—
Access to 200,000+ ideas
—
Access to the mobile app
—
Unlimited idea saving
—
—
Unlimited history
—
—
Unlimited listening to ideas
—
—
Downloading & offline access
—
—
Supercharge your mind with one idea per day
Enter your email and spend 1 minute every day to learn something new.
I agree to receive email updates