Marketing is simply appealing to human psychology.
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The main difference between the cross-cultural psychology and the other branches of psychology refers to the fact that cross-cultural psychology analyses the effects of culture on human behavior, whereas the other types of psychology focus more on how people themselves influence the human...
Cross-cultural psychology is defined as a branch of psychology that analyses the effects of cultural factors on human behavior.
For instance, while some cultures play a great importance on individualism, others choose collectivism as being more important.
The beginnings of psychology differ significantly from contemporary conceptions of the field. Modern psychology covers a range of topics, looking at human behavior en mental processes from the neural level to the cultural level.
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