Great design is not just what it looks like, but how it works and feels. It’s about solving problems in a way that meets the needs of users while also delighting them. Design should be intuitive, making the user’s journey seamless and enjoyable. A good designer puts themselves in the shoes of the user, anticipates their needs, and crafts solutions that are not only functional but also emotionally engaging.
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Design Thinking encompasses five steps that all come back to solving the user’s problems:
A senior designer will be highly generative with ideas and solutions if they feel a deep ownership with the product vision and strategy.
Conversely, if a senior designer is given a junior-level task (like ‘design a form’) but feels that a form is entirely the wrong way to go about solving ...
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