7. The Law of Similarity
- People are drawn to those who are similar to them.
- Find common ground to build rapport and strengthen connections.
- The law of similarity also explains why word-of-mouth marketing is so effective. The better we know the source, the more we trust it.
50
274 reads
CURATED FROM
IDEAS CURATED BY
How to build the kind of deep relationships that have true staying power, bring genuine joy, and provide long-term support.
“
Similar ideas to 7. The Law of Similarity
The Law of Attributes
For every attribute, there is an opposite, effective attribute.
It's far better to search for an opposite attribute that will enable you to play off against the leader, instead of being similar to the leader.
Marketing is the battle of ideas. To succeed, you must ha...
The Law of Resources
Without adequate funding an idea won't get off the ground.
Marketing is a game fought in the mind of the prospect. You need money to get into a mind and money to stay in the mind.
Ideas without money are almost worthless. Use your idea to find the money. Marketing s...
The law of the conservation of trust
Researcher Robin Dunbar says, on average, we can only maintain a trusted social group of one hundred and fifty people. We can change which people, brands, and ideas we trust, but the number stays the same.
We are exposed to an increasing number of brands each year, but wit...
Read & Learn
20x Faster
without
deepstash
with
deepstash
with
deepstash
Personalized microlearning
—
100+ Learning Journeys
—
Access to 200,000+ ideas
—
Access to the mobile app
—
Unlimited idea saving
—
—
Unlimited history
—
—
Unlimited listening to ideas
—
—
Downloading & offline access
—
—
Supercharge your mind with one idea per day
Enter your email and spend 1 minute every day to learn something new.
I agree to receive email updates