1. Relatable Experience
- A story must begin with a relatable experience - a situation or a problem that your audience can relate to.
- You clarify what the main character of your story is trying to accomplish - Here's where we were. Here's where we were trying to get. And people make the connection to, oh, yeah, I've been in that similar situation.
- When people see themselves in the story, they are more likely to be engaged and emotionally invested.
- Showing vulnerability can build trust and make the storyteller more relatable.
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Mark Carpenter, author of the book "Master Storytelling", describes why stories are so enticing to our brains.
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