The 3 Simple Steps to Compelling Stories - Deepstash
The 3 Simple Steps to Compelling Stories

The 3 Simple Steps to Compelling Stories

Curated from: How to Be Awesome at Your Job

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3 Elements of Storytelling

3 Elements of Storytelling

Make your stories engaging and memorable by incorporating the following 3 core elements:

  1. Relatable Experience
  2. Conflict
  3. Resolution

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1. Relatable Experience

1. Relatable Experience

  • A story must begin with a relatable experience - a situation or a problem that your audience can relate to.
  • You clarify what the main character of your story is trying to accomplish - Here's where we were. Here's where we were trying to get. And people make the connection to, oh, yeah, I've been in that similar situation.
  • When people see themselves in the story, they are more likely to be engaged and emotionally invested.
  • Showing vulnerability can build trust and make the storyteller more relatable.

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2. Conflict

2. Conflict

  • Next, you need to introduce some conflict. Something has to get in the way of that goal or else the story is pretty boring.
  • This is what makes people pay attention because they start wondering - what's going to happen? How are we going to get to the end of this?

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3. Resolution

3. Resolution

  • Finally, you would describe how the conflict was resolved. Or alternatively, what happened because of which couldn't be resolved. And what can we learn from that?
  • Closure: The resolution should tie up the story’s loose ends and provide a satisfying conclusion.
  • Lesson or Insight: The resolution should offer a takeaway or moral that the audience can apply to their own lives.
  • Transformation: Show how the characters changed as a result of overcoming the conflict.

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Neuroscience Research on Effect of Storytelling on the Brain

Neuroscience Research on Effect of Storytelling on the Brain

Research shows that there are 3 distinct neurochemicals released in the brain corresponding to relatability, conflict and resolution.

1. Oxytocin (trust hormone): When individuals can relate to the characters and situations in a story, it triggers an oxytocin response, leading to increased levels of trust towards the storyteller.

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Neuroscience Research on Effect of Storytelling on the Brain

2. Cortisol (stress hormone): Introducing conflict and risk into a story increases cortisol levels in listeners' brains, making them more attentive. This explains why people remember information better when presented in a story format.

3. Dopamine (pleasure hormone): A good resolution to a story triggers an increase in dopamine, offering a sense of satisfaction similar to completing a task or achieving a goal.

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Practice for Effective Storytelling

Practice for Effective Storytelling

  • Writing Out the Story: Some people prefer to write their story word for word and rehearse it until it flows naturally. 
  • Practicing in front of Others: Telling the story to someone else, and recording yourself can help in refining the narrative.
  • Visualizing the Scenes: Identify key scenes in your story - Think about what your characters see, hear, smell, taste, and feel. Find ways to describe these sensory experiences to your audience. This can make your story more immersive. 

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CURATOR'S NOTE

Mark Carpenter, author of the book "Master Storytelling", describes why stories are so enticing to our brains.

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