Curated from: How to Be Awesome at Your Job
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Make your stories engaging and memorable by incorporating the following 3 core elements:
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Research shows that there are 3 distinct neurochemicals released in the brain corresponding to relatability, conflict and resolution.
1. Oxytocin (trust hormone): When individuals can relate to the characters and situations in a story, it triggers an oxytocin response, leading to increased levels of trust towards the storyteller.
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2. Cortisol (stress hormone): Introducing conflict and risk into a story increases cortisol levels in listeners' brains, making them more attentive. This explains why people remember information better when presented in a story format.
3. Dopamine (pleasure hormone): A good resolution to a story triggers an increase in dopamine, offering a sense of satisfaction similar to completing a task or achieving a goal.
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IDEAS CURATED BY
CURATOR'S NOTE
Mark Carpenter, author of the book "Master Storytelling", describes why stories are so enticing to our brains.
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