2. Cortisol (stress hormone): Introducing conflict and risk into a story increases cortisol levels in listeners' brains, making them more attentive. This explains why people remember information better when presented in a story format.
3. Dopamine (pleasure hormone): A good resolution to a story triggers an increase in dopamine, offering a sense of satisfaction similar to completing a task or achieving a goal.
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Mark Carpenter, author of the book "Master Storytelling", describes why stories are so enticing to our brains.
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