When you have an exact purpose for your article, it will be clear how to plan an article and what about you should write. It will be an answer about HOW to make it.

What About?

<ol><li>It can't guarantee sales or even traffic</li><li>Even if you paid for the advertising article</li><li>One article can't make a good reach, more often you should make a series</li><li>When it has a viral effect and reaches goals, it's a huge fortune and often an experienced author or editor </li></ol>

What to Remember About Publishing in Media

You should find something unusual. Everyday life of your company won't be interesting in the news, so you should find a sharp corner or a pain point for your audience. Write something that solves the problem.
Also, you should consider the style of media. You can't provide fun facts for Forbes.

Step 2 - What to Write About?

<ul>
<li>Check the comments, answer the questions, publish useful links, and respond to negative comments.</li>
<li>Make the first comment and ask your colleagues to write something under your article.</li>
<li>Publish the link on social media and consider buying traffic for it.</li>
</ul>

Step 5. After Publishing

<ul>
 <li>Find the editorial policy for your platform.</li>
 <li>Find a way to stand out from the huge information flow.</li>
 <li>Remember that negative topics gain more interest.</li>
 <li>The more comments and activity you receive, the more traffic you will gain.</li>
 <li>Consider making an article with this format: write about an enemy or a conflict, activate the fear of being out of touch with the main theme or trend.</li>
</ul>

Step 3. How to Write

Remember to think about your audience and find platforms that you can use.
The best way is to create a media map:
<ul>
 <li>Write down the names of websites and categories for publishing.</li>
 <li>Find out the website's publishing coverage (you can use a media-kit).</li>
 <li>Determine the frequency of different formats publishing (will there be competition?).</li>
 <li>Identify the target audience (use a media-kit, contact the editor directly, or do your own research).</li>
 <li>Consider the cost of publishing.</li>
 <li>Collect contact information for editors.</li>
</ul>

Step 1 - Pick Up The Media

Sometimes, media outlets or blogs publish guest articles – for free or as a form of advertising. It's a great way to gain a new audience.
Other reasons to consider writing for others include:
<ul>
 <li>To reach an ultra-narrow audience</li>
 <li>To capture leads from a specific audience</li>
 <li>To place links and drive traffic to your website or landing page</li>
 <li>To improve your reputation among a specific audience</li>
 <li>To share information about your product or service</li>
</ul>
Keep in mind that writing without a specific target or goal in mind is a huge mistake!

Why You Should Consider Writing for Other People

If you are ready to pay, just write to the ads department. Staff will find a theme, help with editing and publish it at a good time. If you want to publish for free, follow the rules: <ul><li>Write at normal time (tuesday-thursday, first part of the day) </li><li>Write the most important information, without lyric. Just about the theme: who are you, from what company, what theme you wanna cover - add logic, ideas and a plan) </li><li>Ideas – to some media, full article – to just one </li><li>If your email didn't get attention, you could write in social media. Carefully!</li><li>Don't refuse to rewrite or change the article</li></ul>

Step 4. How To Write Into Edition

<ul><li>Build a solid foundation of media and correct it.</li><li>Edit the content plans. Remove any themes that are similar to your worst articles and add something new after you reach your goals.</li><li>Remember to add UTM codes to your links to measure their impact.</li><li>Don't expect too much from one article, evaluate the overall effects.</li><li>👍 <a href="https://dsta.sh/KSMTcknC3KW4aB7U7">Read other articles about copywriting in my blog </a></li></ul>

What to Remember About Publishing in Media

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