If You Want to Write For The Media

1. It can't guarantee sales or even traffic
2. Even if you paid for the advertising article
3. One article can't make a good reach, more often you should make a series
4. When it has a viral effect and reaches goals, it's a huge fortune and often an experienced author or editor

Remember to think about your audience and find platforms that you can use.

The best way is to create a media map:

• Write down the names of websites and categories for publishing.
• Find out the website's publishing coverage (you can use a media-kit).
• Determine the frequency of different formats publishing (will there be competition?).
• Identify the target audience (use a media-kit, contact the editor directly, or do your own research).
• Consider the cost of publishing.
• Collect contact information for editors.

You should find something unusual. Everyday life of your company won't be interesting in the news, so you should find a sharp corner or a pain point for your audience. Write something that solves the problem.

Also, you should consider the style of media. You can't provide fun facts for Forbes.

• Find the editorial policy for your platform.
• Find a way to stand out from the huge information flow.
• Remember that negative topics gain more interest.
• The more comments and activity you receive, the more traffic you will gain.
• Consider making an article with this format: write about an enemy or a conflict, activate the fear of being out of touch with the main theme or trend.

If you are ready to pay, just write to the ads department. Staff will find a theme, help with editing and publish it at a good time.

If you want to publish for free, follow the rules:

• Write at normal time (tuesday-thursday, first part of the day)
• Write the most important information, without lyric. Just about the theme: who are you, from what company, what theme you wanna cover - add logic, ideas and a plan)
• Ideas – to some media, full article – to just one
• If your email didn't get attention, you could write in social media. Carefully!
• Don't refuse to rewrite or change the article

• Check the comments, answer the questions, publish useful links, and respond to negative comments.
• Make the first comment and ask your colleagues to write something under your article.
• Publish the link on social media and consider buying traffic for it.

• Build a solid foundation of media and correct it.
• Edit the content plans. Remove any themes that are similar to your worst articles and add something new after you reach your goals.
• Remember to add UTM codes to your links to measure their impact.
• Don't expect too much from one article, evaluate the overall effects.
• 👍 Read other articles about copywriting in my blog