1 – Keyword Research

Make a research, consider to sort key phrases by the steps on CJM (Customer Journey Map). Use phrases that are more valuable for business purposes, not the most common. The usual stages are:

• Awareness (ex. how to) - searching for their problems
• Consideration (ex. the best, compare, smth vs. smth) - comparing options
• Decision (ex. order, phone, site, buy) - ready to make an order