“If your product requires advertising or salespeople to sell it, it’s not good enough: technology is primarily about product development, not distribution.”

PETER THIEL

76 reads

CURATED FROM

Zero to One

by Peter Thiel, Blake Masters

6 ideas

510 reads

IDEAS CURATED BY

Tome Treasure Treasure

@tome_treasuretr

Transforming minds one book at a time. Find me on X @Tometreasure

Find a short summary of the book - https://thetometreasure.blogspot.com/2024/06/the-four-agreements.html

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Similar ideas

“....Of course, it is no use being a good storyteller if your product or idea is rubbish. But it is not enough to create a great product; you also have to work out how to let people know about it.” - Richard Branson

Mass Marketing is about keeping the factory happy

Mass production enabled by the assembly line, requires mass distribution, which requires mass marketing: "How can we make as many people buy our stuff?"

"Mass-" anything means average. If you are gonna advertising something to everyone, you better make something ev...

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