Start out with an ad agency

If you're just starting out with performance marketing, it's faster to work with an ad agency or a consultant because they can quickly set things up and get the ball rolling. This will also help you remain focused on sales, client meetings and other important things.

However, bear in mind that agencies often use generic playbooks and don't go deep into data analysis. They might miss key optimization opportunities like ad relevance and conversion tracking. Avoid this by ensuring detailed and frequent performance checks.