“An effective blue ocean strategy has three complementary qualities: focus, divergence and a compelling tagline.”
W. CHAN KIM
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Find a short Summary here - https://thetometreasure.blogspot.com/2024/08/blue-ocean-strategy-by-w-chan-kim.html
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“Blue ocean strategy is not about finding a better or lower-cost solution to the existing problem of an industry. Instead, it is about redefining the problem itself.”
CHAN KIM AND RENÉE MAUBORGNE
“A focus on the competition often anchors companies in the red ocean, and puts the competitors, rather than the customer, at the core of strategy.”
CHAN KIM AND RENÉE MAUBORGNE
Color conflicts
Complementary colors lie opposite one another on the spectrum. For example, red complements blue, yellow complements violet.
When complementary colors are placed in close proximity, it is apt to cause conflict and disturb the eyes. Used subtly, it can make our eyes dance to a discordant tun...
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