It occurs when we are presented with something that we don't immediately recognize. It creates a degree of cognitive dissonance that may be frustrating or even unpleasant.

For example, seeing a vague shape in the corner of a room that might be a cat or a bag. A second look is n...

Art is most exciting when it creates states of psychological conflict, confusion, or dissonance.

While in other circumstances, such an onslaught might make us run a mile, with art, we are held transfixed.

When we convert a painting to monochrome, the level of light coming from each area is equal.

This confuses the parts of the brain that process color and luminance, and throw our senses of color and light into conflict.