A good poker player is not dependent on luck of the draw, and on the other player's mistakes to win. It’s about how you play.
Any investor knows that the business will do well not because it’s a great idea, but because there is something he sees in the businessman.
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When you raise money, it is not an achievement, it’s an obligation. When you raise money, you’re not just answerable to your customers but you’re also answerable to investors because they desire a return. Because they’ve raised money from someone who is also looking for a return....
The vertical relationship serves marvelously to help capture the reader's attention. It permits you to set up a question/answer dialogue that will pull him with great interest through your reasoning.
What you put into each box in the pyranmi...
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