Align with Relevance

Forming a good question is often the most difficult part of the planning process. This is because the exact language of the question frames the rest of the project. Most researchers do this step repeatedly as they change their question in light of previous research and other cons...

Reminding yourself and the team annually of the big picture is the best way to check your ongoing fit to a changing world.

As a constant learner, your reminder will generate new insights that allow you to prepare for the future, without waiting for a crisis. Be sure to fac...

1. Define your key idea or argument concisely. You should be able to boil it down to one sentence, or two at most.
2. The “So what?” forces you to answer the question of why the issue should matter to your audience. Explain ...