Brands that stand for something bigger than their products connect more deeply with customers. Purpose-driven marketing is about aligning your brand with a cause that matters.
“When you stand for something, your customers will stand with you.”
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Craft your brand’s story to resonate deeply, connect emotionally, and build lasting loyalty. (The real author name is Bernadette Jiwa).
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Similar ideas to Purpose-driven
Purpose leverage the human desire of being part of something bigger .
We reach purpose while:
The 3 elements required for intrinsic motivation:
Sometimes it's best to let your customers do the retaining for you. Many companies are building communities around their brands and products, enabling customers to connect and share questions and experiences. For example, a company that sells baby products can create a Facebook page for parents t...
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