Pitfalls Of Metrics
Just like statistics, anything with numbers can be selective honesty.
- If the click-through-rate or the percentage of people clicking on your ad is increased, does it mean better earnings? It won’t work if the ad is just a false click-bait.
- If people spend less time on your app, does it mean it is a failure? That can also mean it gets the job done fast, and depends on what your app is supposed to do.
- Certain metrics provide information that is irrelevant or disposable, wasting our time.
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